How are you doing with your marketing?
The only real way to know if you need marketing help is to score yourself as objectively as possible in each of the Five P’s of Service Business Marketing: Positioning, Packaging, Promotion, Persuasion, Performance.
This Marketing ScoreCard is designed to help you understand exactly where you are with your marketing. What’s working, what’s not working and where do you need to pay the most attention to improve your marketing?
Score yourself from 0 to 5 for each statement below. Just put your score in the area to the right and then add up each of your totals. This is the 3rd of 5 mini scorecards, so stay tuned for the next one tomorrow.
A note about the Score Card. The areas on the ScoreCard are all action-oriented items. They are the things you need to be, do and have for powerful marketing. My experience has proven that improving any of these areas can have a major impact on your marketing effectiveness. The trick is knowing what to improve and how to improve it.
Relationship. Through all my promotional vehicles people get a sense of who I am and what my services are really about.
Referrals Systems. I have several ways to actively generate referrals from existing clients. Referrals are one of my strongest sources of new clients.
Visibility Systems. I stay visible to my target market and expand my credibility through networking, social media and a web site.
Expertise. I communicate my expertise to my target market through speaking to groups and writing, publishing articles and sharing information through my blog.
Keep-In-Touch Systems. I send information to clients and prospects on a regular basis through a newsletter, eZine, social media postings or other mailings.
Promotion Sub Total – With a low score in this area you simply don’t have enough visibility and credibility to make much of an impact. Essentially you are an unknown quantity and you haven’t built enough trust for people to respond to you.
If you’re looking for more insights regarding positioning and promotion- here’s another great read from Seth Godin: All Marketers Are Liars – The Power of Telling Authentic Stories in a Low-Trust World
To your success!